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Foursquare Partnership Seeks to Reinvent Grocery Store Loyalty Program

Safeway and PepsiCo are teaming up with Foursquare to reinvent the way grocery store shoppers think about location-based rewards and checkins. As part of the deal, Safeway has integrated Foursquare into its VonsClub loyalty program for a three-month pilot program that kicks off today. The crux of the ...
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