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FarmVille’s Creator Wants to “Dog Activate” the World

The CEO of Zynga, the company behind FarmVille, has a new vision and goal for his company moving forward: to “dog activate” the world.

During his talk at the Web 2.0 Summit in San Francisco, Zynga founder and CEO Mark Pincus discussed the state of his company and where he sees the future of social gaming headed.

In the middle of his talk, he introduced a new concept to the audience. “It’s going to change what we introduce next year, and hopefully it will change social gaming,” he said.

That new concept is “dog activated.” What does he mean by that? Pincus stated he hopes whenever someone sees Zynga’s logo (a black or white dog on a red background), users will immediately know that their friends are there playing social games. He wants to “dog activate” the entire Zynga network of games, not just a select few like FarmVille.

It doesn’t end there for Pincus. He says he envisions a point where the Znyga dog is essentially expected on any device you use. His example was Facebook; these days, you simply expect the Facebook icon to appear on your mobile phone, tablets, computer and other devices. It is synonymous with social networking. Pincus hopes to replicate that succes by making Zynga’s icon synonymous with social gaming.

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