YouTube has officially launched its new TrueView ad format, allowing site visitors to avoid watching ads they’re not interested in. Users will now be able to look for a countdown button that will let them skip an ad after it plays for five seconds. In some cases, viewers will be able to select which ...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you want to get on the location-based advertising bandwagon, but you don’t want to spend a ton of money and you feel a ...